What I do

What I do
and what it costs.

Strategic guidance from someone who's actually scaled DTC brands. The kind of advice that only comes from having done it yourself.

The method

ASAP. Audit, strategize, action, propel.

A loop, not a line. Each stage runs about 90 days. We run it, learn, and run it again, sharper each pass.

A

Audit

Deep-dive into what's working, what's broken, and where opportunity's being left on the table.

"Now I see the real picture"

S

Strategize

Clarify the vision. Build the playbook. Get team alignment. Prioritize by impact, set the 90-day rocks, and move to the next step.

"We know exactly what to do"

A

Action

Plans become results. I'm right there with the team, making calls, clearing blockers, keeping every move tied to strategy.

"Things are actually moving"

P

Propel

Systems run. Results compound. The engagement shifts from building to accelerating.

"This thing runs itself now"

RUN IT AGAIN
↻  Run it again
Let's get started

Ways to work together.

Start with a recurring coaching session, as often as weekly or as light as monthly, or go all in with a full advisory engagement. No lock-in either way.

Operator Coaching
Weekly to monthly · from $400/session

A standing session, the way you'd keep a therapist or a coach on the calendar. We meet weekly, biweekly, or monthly to work whatever's most pressing: growth, margin, a decision, the next move.

  • A recurring 60-minute session
  • An ongoing thinking partner, not a one-off
  • Lower commitment than a full engagement
  • The easiest first step into advisory
Book a session →
Advisory
Engagements from $10k/mo

The full engagement. I work with you and your team on the strategy, the numbers, and the priorities, on a regular cadence. Month-to-month, no lock-in.

  • Growth strategy and the P&L
  • Weekly working cadence
  • Channel, budget, and team priorities
  • Equity or board arrangements available
Start with a P&L audit →

"Everyone who works with him comes out the other side better for it."

Sophie Axelson

"How well Amit understands and presents data, and comes up with actionable solutions. He leaves things better than he found them."

Francesca Blyth
The honest version

What you get, and what you won't.

I do

  • Set the strategy and priorities with you. Where to play, what to focus on, what "good" looks like.
  • Work shoulder-to-shoulder with your team. I coach, pressure-test, and learn the business from the people closest to it.
  • Bring the marketer-plus-operator brain. Growth strategy, P&L, unit economics. I see the whole board.
  • Treat your money like my money. Every dollar has to earn its place.
  • Tell you the truth. Direct, no surprises, no yes-man.

I don't

  • Do your team's job. I make them sharper at their craft; I'm not here to take their keyboard.
  • Own your team's outcomes. I make you sharper at owning them yourself.
  • Hand you a deck and disappear. I stay in it with you, start to finish.
  • Overcommit. I keep my roster small so you get senior attention.
  • Chase vanity metrics. Revenue, margin, LTV. That's what we steer toward.
  • Pretend everything's fine when it's not.
Questions founders ask

Straight answers.

What does it cost?
Advisory engagements start at $10K a month and scale with depth. That is senior thinking time, not embedded labor: strategy, the P&L, and where to push the team, on a regular cadence. Want to start smaller? Operator coaching is a recurring session, weekly, biweekly, or monthly, from $400 a session, and a natural first step into advisory. Either way, compare it to $250K to $400K+ in salary, bonus, and equity for one full-time executive, with none of the hiring risk and no long-term lock-in.
How is coaching different from advisory?
Coaching is lighter and recurring: a standing session, weekly to monthly, where you bring what is most pressing and leave with the moves. It is you and me on your decisions. Advisory is the full engagement: I work with you and your team on the strategy, the numbers, and the priorities on an ongoing cadence, and own the plan with you. Plenty of founders start with coaching and step up to advisory when the work calls for it.
What is the difference between you and an agency?
An agency executes a channel. An advisor helps you decide which channels deserve dollars at all, how to think about the P&L, and where to push the team. I don't run the agencies for you. I help you run them better.
What is an EOS Integrator, and why does it matter for a DTC brand?
EOS, the Entrepreneurial Operating System from the book Traction, splits leadership into a Visionary (the founder: vision, ideas, relationships) and an Integrator (the operator who turns vision into execution: priorities, accountability, cadence). I run a DTC brand day to day as a GM and Integrator on EOS, so I can help you install that operating system: 90-day rocks, scorecards, and a meeting rhythm that makes growth boringly consistent. You and your team run it; I help you get it right.
When should a DTC founder bring in an advisor?
The usual signals: revenue is somewhere between $10M and $50M and growing, but profit is not keeping up. Every decision still routes through you. You have agencies, but nobody owns the whole P&L. The team executes tasks, but no one drives the system. If two or more of those feel familiar, a strategic advisor is usually the highest-impact next move, at a fraction of a full-time executive.
What is the Free P&L Review?
Share your P&L, or a Lifetimely or Shopify export, and I will spend 30 minutes with you walking through where margin is leaking and the two or three moves that would change it. I call it the P&L Audit. It is free, genuinely useful on its own, and it is how every engagement starts: you see exactly how I think, with your real numbers, before you spend a dollar.
Start here

See how I think, on your numbers.

Every engagement starts with a free 30-minute P&L review. Where margin's leaking, the two or three moves that change it, and no obligation after.

Book a P&L audit → Rather not book yet? Email amit@hireamit.com and I'll take the first look.