Profitable at $5M, then $30M.
A declining, unprofitable brand losing money four years running. We made it profitable at $5.5M, then scaled to $30M at a roughly 10% net margin. Unit economics first, then retention, an operating cadence, then growth.
Real numbers from real brands. Each one is a short read on what was broken, what we changed, and what it did to the P&L.
A declining, unprofitable brand losing money four years running. We made it profitable at $5.5M, then scaled to $30M at a roughly 10% net margin. Unit economics first, then retention, an operating cadence, then growth.
Customers who returned a large first order had 20% higher lifetime value than those who never returned. Fit-seeking is commitment, not churn risk, once you measure the return cohort instead of fearing it.
Read the case study →A build-your-own bundle dropped conversion 23%. A one-click post-purchase offer lifted AOV 30% at a 20% take rate. Same goal, opposite result, decided by the math instead of the assumption.
Read the case study →Wallet checkouts grew to 56% of new customers, with 11% lower first-order AOV and 10% lower LTV, because the platform skips the post-purchase offer on wallet payments. We read the math and turned it off.
Read the case study →Bring your P&L or a rough export. In thirty minutes you'll get a straight read on where margin's leaking and the two or three moves that change the trajectory. No deck, no pitch.
Book a P&L audit → Rather not book yet? Email amit@hireamit.com and I'll take the first look.