Three chapters, one operator.
Finance to marketing to operator. Each step taught the next, and the jobs that taught it sit with each chapter.
A 4.0 in accounting. Billion-dollar oil rigs.
Graduated with a degree in accounting, 4.0. Spent my early career at billion-dollar oil and gas operations, analyzing and forecasting the future. The kind of work where a misplaced decimal costs the company millions and you your job.
Rigorous training I deploy to this day. How do you exceed sales targets and keep healthy net margins? Sustainably. Discipline, process, clarity, focus.
Turnaround architect finds performance marketing.
Years later I'm in the startup world saving DTC companies from failing. Marketing costs spiking, profitability a pipe dream. Turning them around forced me to grow.
The key was mastering marketing, but doing it profitably. Enter my contribution-margin era. Marketing is the growth lever, but most people pull it without knowing what it costs. I know exactly what each dollar returns and whether the business can afford it.
They hired a consultant. They got an operator.
Found a premium wellness brand with a great product and a broken business. Unprofitable, no systems, no real marketing infrastructure. Used EOS/Traction to take it from dead in the water to thriving.
Came in as an outside consultant. Earned Head of Marketing, then GM. Built the team from 7 to 16. Scaled spend, fixed unit economics, built the reporting, ran the P&L. The kind of operator who treats your business like it's his own.
Two skills. One operator.
Some speak marketing. Fewer understand accounting. I'm fluent in both, and operating is where they meet.
Accountant
- Unit economics & contribution margin
- Financial modeling & forecasting
- P&L ownership
- Variance analysis
- Cash-flow management
Marketer
- Performance marketing
- Creative strategy
- CRO & landing-page testing
- Retention & lifecycle
- Brand positioning
Operator
- Cross-functional leadership
- Team development
- Process & systems design
- Strategic planning
- Vendor & partner management
Outside my 9-5.
Fueled by donuts 🍩. Builds furniture from plywood. Happiest outside. Will absolutely ruin a conversation with a pun.